In the past we talked about the importance of ACTUALLY thinking like your customer when marketing. There is no more assured road to success in marketing than doing this. Conversely, ignoring your customer’s thought processes or simply not putting enough time into it is a surefire way to failure. It’s not as simple as saying …
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Negative SEO is more dangerous than ever for all webmasters regardless of the size or focus of their website. This is because every webmaster (no matter how small the niche) has competitors who are looking to knock him or her out of the SERPs. Combine this with the fact that Google is cracking down on …
I recently talked about how to protect yourself from email bot signups to your email list. Now let’s talk about how to identify a fake signup on your email list. Email Address Many email addresses look obviously spammy. Outside of your website and list living in and serving to Russia, .ru email extensions always make …
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I talk A LOT about how to improve your organic search listings on this website as well as on MarylandSEOServices.net. But ranking well is only half the battle. Once you are enjoying high rankings for decently high volume search terms, the important question is what are you doing with that traffic? Here are three ways …
Instagram is a great social network for leveraging interesting visual content into more followers, traffic, and ultimately conversions for your business. One of the many ways to get more engagement and exposure with your images or videos is to tag them with relevant and or popular hashtags. This is basically optimizing your images for the …
YouTube offers its channel owners the option of adding a watermark/subscribe option to their videos. This button can be whatever image you like and will appear in the lower right hand corner of your video for the duration of every video if you like. Here is how to create a subscribe button on your YouTube …
YouTube is still king of online video content, and as such it’s a great forum to get your website or business’ content or offers out there in front of a ready and willing audience. You’ve got great content, but now the only problem is that you’re not getting that content in front of enough people. …
I answered what is a content audit last week, so now let’s talk about how to do a web content audit. Admittedly this can get a bit tedious, so it’s best to set aside a few hours to a few days to do this as it can take some time, depending on the size of …
Fiverr can be a great place to make a quick buck (or four, after Fiverr takes its cut). The problem is that if you target a niche which is relatively competitive, you may be struggling to see your gig getting any views and subsequently orders. Consider these tips on how to rank on Fiverr. How …
Today I’m going to talk about how to start a podcast, mostly because I have just launched the official ConvertingCopy podcast and figure there are a lot of small business owners in all kinds of niches. How Do You Start a Podcast Podcasting is a free marketing avenue available to all webmasters and business owners …
