May 2016

built links versus earned links

Built Links Versus Earned Links – Why the Difference Could Save Your Business

In the past, I’ve talked at length about the many different “types of links“. One way, reciprocal, networks, nofollow versus dofollow, the list goes on. But in the end, there’s really only one distinction which Google (and consequently YOU ought to) care about. Let’s talk about the difference between built links versus earned links. Built …

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