Digital Marketing (General)

How to Make Your WordPress Site SSL Compliant

Making your WordPress site SSL compliant has never been quicker or easier. Despite the numerous benefits of SSL (security, user peace of mind and trust, and SEO boosts), many webmasters are still holding out. This is typically because of the perceived cost or technical curve associated with it. Today, it’s never been easier to make …

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how to think like your customer

5 Tips For How to Think Like Your Customer When Marketing

In the past we talked about the importance of ACTUALLY thinking like your customer when marketing. There is no more assured road to success in marketing than doing this. Conversely, ignoring your customer’s thought processes or simply not putting enough time into it is a surefire way to failure. It’s not as simple as saying …

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why you need to think like your customer

Why You Need to (Actually) Think Like Your Customer When Marketing

I recently wrote about how to copywrite like a president and mentioned that the first thing you need once you’re ready to market is to understand your customers inside and out. Nothing will help your copy and consequently your offers convert more than knowing exactly where your customers are coming from. This includes: The basics …

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Domain Registrar for Hosting

Why You Shouldn’t Use Your Domain Registrar for Hosting

Using the same domain registrar for hosting can be convenient in a lot of ways. You don’t have to mess with changing your nameservers, it makes connecting your domains with your hosting easy and practically automatic, the interface is all kept on the same site, and even billing is all done through one company. Should …

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