In online marketing we work to create traffic to our sites through paid and organic means, but once that traffic has reached our site, our attention shifts to converting on that traffic. There are a lot of different ways to do that between good sales page copywriting, split testing, and other techniques such as preselling. …
What is Preselling and How Do You Presell Effectively? Read More »
Say you find your exact same content on someone else’s site, word for word. Maybe someone else brought it to your attention in the first place, but either way, it’s your content which has been illegally stolen and published on someone else’s site. You may even just do searches for your content every now and …
Branding is incredibly important from an SEO point of view and one of Google’s new ranking factors which they are looking increasingly at. Gone are the days when good backlinks were enough to get you by. Now you have to consider social proof, user metrics, and branding, as well, so let’s talk about the major …
Last week I talked about how to use fear as a motivational tool through your copy and marketing strategy to motivate your readers to take action. Check out that post to see examples of how that works but I mentioned that another powerful tool in copywriting is not appealing to your audience’s fear but to …
Fear is one of the most powerful tools at both an internet marketer and a copywriter’s disposal. But how can we employ fear as a motivation tool to move our audience to taking the desired conversation? Let’s answer this through a few examples. Fear as a Motivational Tool Mold in your home can cause serious …
Content curation can be confusing because most definitions only cover part of its complete meaning. Content curation refers to both aggregating content from different places around the web, sifting through it, and reorganizing the best of it to publish on your own site. It also refers to how you present your content to your audience …
What is Content Curation and How to do It More Successfully Read More »
WordPress is a great medium for running your site as it makes everything from content creation, publishing it, and making simple and major changes to your site incredibly easy. You can see why I love WordPress in more detail but WordPress (like many other platforms) has its security holes here and there which can leave …
The other day I talked about why you should be buying websites to develop or strengthen your influence within your niche on other sites you control. Today I’m going to talk about how to appraise websites so that you know the major points to consider when you’re looking to buy. How to Appraise Websites Exact …
No one wants to chat on an empty forum. It takes time and a lot of effort on your part to get people to spend their time coming over and over to your site to chat on your forum but once you do it’s an invaluable source of traffic and can net you a lot …
How to Get More People on Your Forum and How to Get More Forum Traffic Read More »
Customer relationship management refers to developing and nurturing your relationship with the customer base you already have in order to build on customer loyalty and keep them coming back to you rather than going to your competitors. Customer Relationship Management It’s statistically proven that it’s far more expensive to court and convert new/prospective customers than …
Why Should You Care About Customer Relationship Management? Read More »
