Everybody wants something for nothing (myself included). Google’s keyword planning tool can both suggest keywords for you and show you traffic estimates for said keywords. This makes it an invaluable tool for giving you information straight from Google’s mouth itself, and if you’re on a serious budget, it can be a great way to plan …
How to Access Google’s Keyword Planner Tool (Without Any Set Up) Read More »
Have you wondered how to do keyword research, or need a refresher? Keyword research has not changed much over the years, but it is always important to keep learning. SEO of course still begins with effective keyword research and implementation, but how do we accomplish this in the modern age of digital marketing? What are …
I answered what is a content audit last week, so now let’s talk about how to do a web content audit. Admittedly this can get a bit tedious, so it’s best to set aside a few hours to a few days to do this as it can take some time, depending on the size of …
I covered a few local SEO tips last week to help you find your . Obviously you’ll be ranking for your own brand keywords, so you don’t have to put any work into that because if someone searches for your business name then you’ve likely already won the battle in more ways than one. Your …
Part of the Google Hummingbird update means that Google is no longer giving out keyword stats via their keyword tool which millions of internet marketers and SEOers have long relied on to find keywords to target for their websites and businesses. Instead they now offer the Keyword Planner. Google Keyword Tool Is Dead The Keyword …
The Google Keyword Tool Is Dead! Long Live Google Keyword Planner? Read More »
For a lot of us, online marketing is all about making money. To effectively make money in online marketing as it relates to SEO, we should focus on buying keywords. These are keywords which people search for when they’re in a purchasing mood, hence buying keywords. Buying Keywords You want to focus on buying keywords …
Someone asked me via my email address (paul@convertingcopy.com) specifically how many keywords should they target when beginning on a new site. If the niche is small and only has a small handful of opportune keywords (see what is a good keyword) then it’s not an issue. However if you’re jumping into a large niche which …
Within reach keywords or low hanging keywords are keywords you’re already ranking well for and which are bringing in traffic but have not reached the top of Google. Generally with all things being equal we want to target these keywords which are within reach before we target keywords which we’re not even close to ranking …
How to Find Low Hanging Keywords or Within Reach Keywords Read More »
One of the four keys (see what is a good keyword) to finding a great keyword is commerciality. Keyword commerciality isn’t just a measure of how much money you can make on a particular keyword but more a gauge of how likely are the people who are using that search term to find your site …
Keyword Commerciality – How to Gauge it Fast Using Adwords Read More »
I’m making this post because I been guilty of forgetting some of the fundamentals of keyword SEO. So I figured that if I was going to give myself a refresher then I should share it with you, as well, so let’s go down the keyword SEO checklist. Keyword SEO Title Just using your keywords in …
