Digital Marketing Definitions

How Do You Presell

What is Preselling and How Do You Presell Effectively?

In online marketing we work to create traffic to our sites through paid and organic means, but once that traffic has reached our site, our attention shifts to converting on that traffic. There are a lot of different ways to do that between good sales page copywriting, split testing, and other techniques such as preselling. …

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What is Content Curation

What is Content Curation and How to do It More Successfully

Content curation can be confusing because most definitions only cover part of its complete meaning. Content curation refers to both aggregating content from different places around the web, sifting through it, and reorganizing the best of it to publish on your own site. It also refers to how you present your content to your audience …

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customer relationship management tips

Customer Relationship Management Tips to Do it More Successfully

Customer relationship management (CRM as the popular acronym) is a marketing strategy which can help develop your relationship with, well your customers! We’ve all heard the stats that it’s considerably (six times) more expensive in cost courting and securing new customers versus retaining an existing customer. With that in mind, let’s cover a number of …

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What Is a Blog Carnival

Blog Carnivals – What Is a Blog Carnival?

As Google continues to role out updates and changes to their algorithm, including big penalties for over optimization and links from massive “private” blog networks such as Build My Rank (see Build My Rank Is Dead), many webmasters and SEOers have been flustered trying to find reliable link building practices and techniques which will both …

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Google Over Optimization Penalty

The Google Over Optimization Penalty and My Google Penalty Checker Checklist

SEO is all about walking a tightrope of doing just enough but not overdoing the optimization of your site. The latter part of that statement is punishable by the Google over optimization penalty. Google Over Optimization Penalty It got to this point because initially rudimentary search engines needed people to blatantly use tags to identify …

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