What is a Site Map and How to Make a Site Map

A site map is a structured and sometimes navigable list of pages of a web site. You can think of it as a floor plan but for your website to show the pages which are accessible to web crawlers and users. Do you need a site map? Like the typical Google fluff, Google likes you …

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Are You Doing Enough Deep Linking? 5 Reasons to Use Deep Linking

Deep linking refers to creating links to pages deeper within your site’s architecture as opposed to simply directing every link to your home page. This diagram demonstrates deep linking from external sites/pages to pages on your site below the main URL: Here are 5 reasons for why you want to be deep linking. Deep linking …

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Fast Web Traffic – An Ordered List of the Most Immediate Traffic Sources

I’ve organized this list in order for fastest/most immediate to the slowest forms. These are a few of the more practical and common sources of traffic taken from my huge list of more than 70 traffic sources. PPC – Next to running an ad during the Super Bowl, paid traffic has always been the most …

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What is Google Fluff?

While it sounds like a delicious whipped dessert, Google fluff is one aspect of your website which you do not want to neglect or omit as doing so can have detrimental effects on your ability to rank within Google and the other engines. But what is Google fluff? Google fluff is an expression coined by …

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Is Your Website a Flat Website?

The term “flat website” can have negative connotations and can be misinterpreted as a negative thing; perhaps conjuring the image of a site which only has a handful of pages, or in other words the opposite of a content site. The reality is that a flat website is actually exactly what you want from your …

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