Split testing will never go out of style as a tried and true method for ruthlessly pitting two or more versions of similar content against one another in order to identify the best version in terms of converting on your goal. Google Analytics offers a perfect set of tools for determining just that through cold …
What To Do Before You Split Test in Google Analytics Read More »
Split testing is the best thing you can do when you’ve got especially important pages of your site which are responsible for connecting your traffic to your offers. These are the pages which are actually responsible for converting traffic to customers, so you want to make sure the copy, page layout, links, or video which …
How to Split Test With Google Analytics Experiments Read More »
I talk a lot about split testing in all walks of optimization whether that’s on your site, off your site, in your design, when email marketing, etc. I figured that it was time I finally addressed what is split testing and more importantly how to split test. What Is Split Testing? First thing’s first, what …
The first major section in this How to Use Google Analytics overview covers the Google Analytics Realtime reports. As the name suggests, Google Analytics “Realtime” reports gives you up to the second stats related to people who are browsing your website in that very instant. The Google Analytics Realtime reports tab can give you a …
Cold emailing is the technique of soliciting complete strangers about your business and its products or services. Just like with cold calling, because it’s unsolicited, it’s a huge gamble. Still, when done correctly, cold emailing can be one of the most effective ways to connect with new client prospects. Let’s get right to it and …
I recently talked about how after nearly a decade of being a loyal consumer of Aweber, I decided to make a switch and migrate to MailChimp. Now let’s talk about how I switched from Aweber to MailChimp. Note this will obviously only be specifically applicable if you’re making the same switch, but it’s good guidelines …
Let’s talk about something you might not be thinking about: how to use Instagram for traffic. Instagram is a great targeted traffic source if you know how to tap it. In the past I’ve talked about Instagram marketing, 10 ways to use Instagram for your business, and even how to use hashtags on Instagram. Instagram …
If you have any questions about your website or the traffic which it is receiving, odds are you can find the answer within your site’s Google Analytics data. Today we’re going to talk specifically about that data which you can get from the reporting tab. Google Analytics Reporting Tab Now I’m going to assume you …
Growth hacking is one of the more recent buzz words in the world of online marketing. The good news is it’s not something completely new and foreign but more entails tapping skills you likely already have cultivated in part as an online marketer (SEO, web analytics, split testing, etc.) in order to more effectively market …
In online marketing we work to create traffic to our sites through paid and organic means, but once that traffic has reached our site, our attention shifts to converting on that traffic. There are a lot of different ways to do that between good sales page copywriting, split testing, and other techniques such as preselling. …
What is Preselling and How Do You Presell Effectively? Read More »
