Copywriting Archive

Why You Need to (Actually) Think Like Your Customer When Marketing

I recently wrote about how to copywrite like a president and mentioned that the first thing you need once you’re ready to market is to understand your customers inside and out. Nothing will help your copy and consequently your offers convert more than knowing exactly where your customers are coming from. This includes: The basics …

Read More…

5 Tips to Copywrite Like a President

Happy President’s day everyone. One thing which virtually every president this country has ever had is a gift with words. Finding the right words to convey your unique message to truly connect with an audience, and connect with them like no one else can, is the secret to achieving anything in this life. Our current …

Read More…

What Makes for Good Content

Good content is arguably THE MOST important key to succeeding in all things online marketing. Good content will help you rank well in search engines such as Google (in fact they recently called it out as being one of the top three Google ranking factors) and is instrumental in helping you convert on your website’s …

Read More…

What is a Content Audit?

A content audit, in online marketing terms, is a complete analysis of a website’s content in relation to the owner’s goals so that you can make an assessment and executable plan in regards to what needs to be changed, removed, redirected, or updated on that site. A content audit is beneficial whenever you’re taking the …

Read More…

How to Make Your Message Unique

Copywriting is nothing more than telling a story, a good story. I recently talked about how discovering your audience’s worldview is the most effective way to market to them, how to tell your story. Any questions you might have on where to begin or what your audience will respond to are already answered once you …

Read More…