Copywriting Archive

Why You Need to (Actually) Think Like Your Customer When Marketing

I recently wrote about how to copywrite like a president and mentioned that the first thing you need once you’re ready to market is to understand your customers inside and out. Nothing will help your copy and consequently your offers convert more than knowing exactly where your customers are coming from. This includes: The basics …

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5 Tips to Copywrite Like a President

Happy President’s day everyone. One thing which virtually every president this country has ever had is a gift with words. Finding the right words to convey your unique message to truly connect with an audience, and connect with them like no one else can, is the secret to achieving anything in this life. Our current …

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What Makes for Good Content

Good content is arguably THE MOST important key to succeeding in all things online marketing. Good content will help you rank well in search engines such as Google (in fact they recently called it out as being one of the top three Google ranking factors) and is instrumental in helping you convert on your website’s …

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What is a Content Audit?

A content audit, in online marketing terms, is a complete analysis of a website’s content in relation to the owner’s goals so that you can make an assessment and executable plan in regards to what needs to be changed, removed, redirected, or updated on that site. A content audit is beneficial whenever you’re taking the …

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How to Make Your Message Unique

Copywriting is nothing more than telling a story, a good story. I recently talked about how discovering your audience’s worldview is the most effective way to market to them, how to tell your story. Any questions you might have on where to begin or what your audience will respond to are already answered once you …

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5 Copywriting Constants

Effective copywriting is constantly evolving out of necessity. What was once an effective message may now be seen as trite and overdone, causing your audience to tune it out before you can even mention the business/product/service itself. Because of this constant evolution, it can be difficult when you first sit down to create new copy …

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How to Create the Perfect Copy By Integrating Worldview

A worldview is an all encompassing term to refer to someone’s outlook on life and everything in it. It dictates how they will respond to any given situation whether that’s a question asked of them, an event which presents itself to them, or even an advertisement. The last bit is what we’re going to be …

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10 Commonly Used AP Style Tips

Many employers who would take you on for your copywriting or content creation skills have a strong preference for the AP style of writing. The AP style, an acronym for Associated Press, refers to the writing standards which are consistent with and used by those in the news. If you’re writing content for any kind …

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