Negative SEO is more dangerous than ever for all webmasters regardless of the size or focus of their website. This is because every webmaster (no matter how small the niche) has competitors who are looking to knock him or her out of the SERPs. Combine this with the fact that Google is cracking down on …
As I recently discussed in my post on the most important thing in SEO in 2017, user metrics are more important than ever in determining your rankings. One of the most important user metrics is click through rate in the SERPs. Remember that, all things being equal, a website which gets more clicks for a …
How to Improve Click Through Rate in the SERPs in Your SEO Audit Read More »
Another new year is upon us which means that for some marketers it’s the one time of the year they poke their heads up to learn “what’s new” in SEO in the new year. What sorts of things do they need to consider, change, or implement on their websites in order to continue playing into …
I talk A LOT about how to improve your organic search listings on this website as well as on MarylandSEOServices.net. But ranking well is only half the battle. Once you are enjoying high rankings for decently high volume search terms, the important question is what are you doing with that traffic? Here are three ways …
Expired domains are great ways to capitalize on the efforts of someone else without having to spend a lot of effort or time on your own to reap the benefits. In the past, I’ve talked about how to use expired domains for SEO. Whether you’re looking to filter an expired domain into your own private …
Google recently did something unprecedented: basically reveal its top 3 ranking factors. Out of the hundreds of main factors for determining which websites will rank atop Google for any given search keyword or phrase, Andrey Lipattsev, a Google Search Quality Senior Strategist, recently revealed in a Q and A the top three. Without further adieu, …
In the past, I’ve talked at length about the many different “types of links“. One way, reciprocal, networks, nofollow versus dofollow, the list goes on. But in the end, there’s really only one distinction which Google (and consequently YOU ought to) care about. Let’s talk about the difference between built links versus earned links. Built …
Built Links Versus Earned Links – Why the Difference Could Save Your Business Read More »
Good content is arguably THE MOST important key to succeeding in all things online marketing. Good content will help you rank well in search engines such as Google (in fact they recently called it out as being one of the top three Google ranking factors) and is instrumental in helping you convert on your website’s …
Rank Brain is one of Google’s top three ranking factors, meaning that it’s one of the single most important keys in determining which web pages top Google for any given keyword search. After Rank Brain launched early in 2015, more news has been circulating about generally what it is and how it affects Google’s rankings, …
What is Google’s Rank Brain and How Does it Affect Your Rankings? Read More »
We all know that Google has been getting progressively more intelligent when it comes to presenting search results and answering people’s questions for years. The Google Knowledge Graph is the quintessential example of this where it’s gotten so intelligent and effective at delivering information for search queries (it’s primary reason for existing remember), it’s beginning …
What is the Google Knowledge Graph and is it Stealing My Traffic? Read More »
