I’ve talked before about how Google loves blogs and how WordPress helps you rank. The reason for this is because Google loves fresh, regularly updated and relevant content, and that’s blogging all over. Just using WordPress on your site obviously isn’t going to guarantee you anything, so every time you make a new post keep these 5 SEO blogging tips in mind.
It all starts here. Make sure that you’re targeting the right keywords in your posts and use them in the correct way. This means putting your keyword in your title, sprinkled throughout the article with the optimal keyword density, and in your images which brings us to my next SEO blogging tip.
Remember to fill your post full of not just text but images, as well. Google likes this, your readers like this, and this gives you a chance to rank in the SERPs for your images, as well, assuming you remember to use your keywords as the alt and title tags. Check out these tips on Google image ranking for more information on how to rank in the image SERPs.
On a related note, Google loves video, as well, so adding a video to your post can help you rank, as well.
Whenever you get the chance, it’s important that you create internal links to other relevant posts and content on your site within your new posts. You’ll notice I’m doing a lot of that in this post. Internal linking spread the juice out to other posts to help them rank better in the SERPs for their keywords, plus it keeps people on your site longer.
This refers to how your URLs are designed whenever you create a new post/page. I use a specific permalink structure to ensure that it’s optimized for SEO and has the best chance for ranking. Check out my post on the best permalink structure to see a convenient video on how to set it up.
The last of these SEO blogging tips doesn’t have to do with the content itself but rather with the schedule which you add new content to your site. Maintain some kind of consistency with your posts to show that your site is updated regularly. This doesn’t mean that you have to add a new post or page every day. If you can only manage one new post a week, stick with that schedule. It’s a turn off to both search engines and your regular readers to see inconsistent post updates, so find something you can do and stick with it.