Email marketing is the most important aspect of your website. It’s a great way to forge and develop a relationship with your subscriber, contact them about updates and offers even when they’re not on your site, and it’s one of if not the MOST lucrative part of your site.
But if your emails are not being delivered, going into the spam folder, or being labeled spam by your subscriber if they do happen to make it to their inbox, then you’re just wasting your time. Many email providers lately have been mislabeling emails from a lot of marketers as well as large well known and reputable companies as spam through their updates.
If you’re scratching your head and asking why is my email spam when your subscribers clearly want to receive your emails and don’t think of it as spam, this article will address how to ensure that your emails end up in the inbox and not the spam folder.
Why is My Email Spam?
First, you need to look at the kind of content which you are putting in your emails. Most email software companies enable you to not only use text but to put other kinds of media like images in your emails. The more non text based content which you put in your email, the more likely it will be sent to the spam folder.
Aweber even has a feature for their users which gives you a quality score as you’re crafting a new email. This score tells you how close your email is to being labeled as spam and while it’s not a hard and fast rule, it can really help you get an idea of what content of yours can be construed as spam.
Also, the more subscribers of yours who label your email as spam, the more it begins to get marked as such by other subscribers who haven’t marked it as such themselves. Their email provider makes note of these complaints and this affects how your emails are graded before being sent to other users of that provider.
If the majority of your subscribers are labeling your content as spam, this should tell you that you need to make a change and do something about it. If all you’re doing is selling products in your emails without ever providing any real content or quality, then your subscribers are likely to eventually begin marketing the things which you send them as spam even before opening it.
Make sure that you require a double opt in from every new subscriber, as well, as this will cut down on the number of subscribers who label your content as spam because each one of them should’ve willingly signed up for your list.
The absolute best thing that you can do and the only thing that you can do to 100% ensure that your mail doesn’t get sent to the spam folder is to have your subscriber add your email address to their contact list. No email service will ever label anything which you receive from one of your contacts as spam.
I recently received an email from a new subscriber who told me that they failed to receive Day 2 of my 10 Day Fast Track Training Course. I encourage my new subscribers to add me to their contact list as soon as they sign up to ensure that non of my emails get mislabeled as spam.
Remember, the more emails from you to different subscribers which get labeled as spam, the more future emails from you which will also be labeled that way. Conversely, the more subscribers whom add you to their contacts, the less your email will be labeled as spam, and this works to help you in the other way and less of your email should be labeled as spam to other subscribers, even those who have not added you to their contact list.
It’s also important to keep in mind that some email software companies are much better at getting their email delivered than others. Aweber is my favorite email company because they are the absolute best at getting your emails delivered and in the inbox.
Give Aweber a 100% free test drive by inputting your name and email address and you can try it out to see if it’s right for you without spending a dime first.
Helping over 90,000 businesses like yours raise profits and build customer relationships using AWeber’s opt-in email marketing software for over 10 years.