SSL, or secure sockets layer, is an added layer of security which all websites should have in this day and age. Because of the number of benefits of SSL, hundreds of companies have popped up which offer this encryption based security service to websites along with the corresponding certificates which browsers read to ensure that …
Cold emailing is the technique of soliciting complete strangers about your business and its products or services. Just like with cold calling, because it’s unsolicited, it’s a huge gamble. Still, when done correctly, cold emailing can be one of the most effective ways to connect with new client prospects. Let’s get right to it and …
It’s long been said that speed kills, but in the modern age of the internet, it could be your LACK of speed which is killing your chance at ranking well or converting on your site’s goals. Slow loading time alienates site visitors, costs you in potential income in any number of ways, and disappoints user …
It’s frustrating when you check your email list stats at the end of the day or week and are encouraged by a strong sign up rate only to find it’s partially or completely comprised of bots. To this day I have no clue as to why a spam bot would sign up for an email …
5 Proven Tips to Protect Yourself From Email Bot Signups to Your Email List Read More »
I’ve talked about how to beat the spam folder and ensure that your emails get out to your list/subscribers using a number of techniques. Still, one of the most reliable ways to accomplish this is to create records on your hosting account which your domains are hosted on using a bit of information from your …
How to Avoid the Spam Folder With DKIM and SPF Authentication Read More »
This is your friendly mid-year reminder that dead links always hurt your presence online both in the eyes of your visitors as well as search engines, so cleaning them up is always a mini SEO audit project to keep in mind. Search engines like Google are businesses like any other and as such they want …
How to Improve Rankings Through Dead Link Removals Read More »
In the past we talked about the importance of ACTUALLY thinking like your customer when marketing. There is no more assured road to success in marketing than doing this. Conversely, ignoring your customer’s thought processes or simply not putting enough time into it is a surefire way to failure. It’s not as simple as saying …
5 Tips For How to Think Like Your Customer When Marketing Read More »
Every email client has a spam filter whether it’s Gmail, Yahoo, Hotmail, or even website specific ones through Roundcube, SquirrelMail, etc. As users of personal and business email addresses, we appreciate this filter to keep unwanted, dangerous, or otherwise spammy emails out of our inbox. As a business owner or anyone interested in sending out …
If you haven’t been paying attention, Google Webmaster Tools has been rebranded as Google Search Console. It’s essentially the same information, just with a new name to reflect its greater emphasis on search engine traffic to give you insights on related search engine information such as the search terms bringing you traffic and where you’re …
What is Google Search Console How to Use Google Search Console Read More »
You know what I’m talking about, that little oftentimes green padlock which is displayed next to the URL of the page you’re on in your address bar, depending on your browser. A coalition of web presences have pushed for greater online security for internet users, and that accountability falls on the webmasters themselves. Attention around …
The Website Padlock – Everything You Need to Know About SSL Read More »
