A lot of webmasters plain and simple don’t have the time or knowledge on how to increase their website’s exposure in the organic SERPs. Therefore they outsource this work to one of many SEO services which are promising to get them to the top of Google for their targeted search terms. Don’t whip out your credit card believing that it’s your token to realizing your own SERPs goals just yet; there are some things to consider.
First, be realistic about your results when you buy SEO services. No one can guarantee a top SERPs listing for your site or even a spot on the first page for your keyword. If you don’t have realistic expectations in terms of what that company can provide and achieve for you, then you shouldn’t waste yours or their time so that you can avoid a potentially awkward and horrible back and forth later on if you’re trying to get your money back on claims that they did not provide the services which they promised. This brings me to our next point.
Secondly, when you are ready to buy SEO services just make sure that there is some sort of contract in place which clearly and explicitly lays out the terms of what you’re paying for exactly. It’s important that you’re clear on what exactly you’re paying for when you buy SEO services, meaning are you paying for just link building or is it links plus on page SEO.
Finally, consider testimonials but take them with a grain of salt. Unfortunately but realistically, most SEO companies aren’t able to disclose their other clients so you can’t. Furthermore, they likely can’t offer any kind of money back guarantee, so testimonials from business owners are generally the only things you have to go on.
For all of this, the best companies to deal with when you’re ready to buy SEO services are those which strictly deal in black and white link building. They’ll tell you exactly the quality and quantity of links which you’ll receive to your site of choice, and while you can submit the content (depending on the service) or select the anchor text, that’s pretty much the extent of the transaction.
These types of transactions are simple to carry out and sometimes a contract isn’t even required for smaller transactions. You pay the fee (either all up front or 50/50), they build the links, and that’s that and ideally you’ll see your rank jump to where you want it.