What is a 301 Redirect?

A 301 redirect is the most reliable way to create a permanent redirection from one URL to another. It’s useful for funneling your link juice as well as when you completely change the destination of a web site or page. A common example of a use of a 301 redirect is when you want to …

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Duplicate Content Penalty?

Time after time I’ll hear people misuse the phrase duplicate content while cowering in the corner at the very sound of it and the “duplicate content penalty” which supposedly goes along with it. I get a lot of duplicate content related questions when webmasters ask about publishing content both on their site AND external sites. …

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Types of Links

Link building is essential for proving to the search engines that your site is worthy and deserving of a top SERPs slot. Link building is an ongoing process, meaning you can’t get to the top and retire, at least not if you’re expecting to stay in that top slot. In this post I figured I …

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What Are Trackbacks and How Can I Benefit From Them?

I’ve been getting questions asking for clarity on what are trackbacks exactly as this is a term which gets tossed around among webmasters particularly when referring to blogs but rarely gets explained in any amount of depth. A trackback is basically a link based way of notifying another blog/webmaster that you are referencing on your …

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