The Website Padlock – Everything You Need to Know About SSL

You know what I’m talking about, that little oftentimes green padlock which is displayed next to the URL of the page you’re on in your address bar, depending on your browser. A coalition of web presences have pushed for greater online security for internet users, and that accountability falls on the webmasters themselves. Attention around …

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Why You Need to (Actually) Think Like Your Customer When Marketing

I recently wrote about how to copywrite like a president and mentioned that the first thing you need once you’re ready to market is to understand your customers inside and out. Nothing will help your copy and consequently your offers convert more than knowing exactly where your customers are coming from. This includes: The basics …

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5 Tips to Copywrite Like a President

Happy President’s day everyone. One thing which virtually every president this country has ever had is a gift with words. Finding the right words to convey your unique message to truly connect with an audience, and connect with them like no one else can, is the secret to achieving anything in this life. Our current …

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How to Protect Yourself From Negative SEO

Negative SEO is more dangerous than ever for all webmasters regardless of the size or focus of their website. This is because every webmaster (no matter how small the niche) has competitors who are looking to knock him or her out of the SERPs. Combine this with the fact that Google is cracking down on …

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How to Improve Click Through Rate in the SERPs in Your SEO Audit

As I recently discussed in my post on the most important thing in SEO in 2017, user metrics are more important than ever in determining your rankings. One of the most important user metrics is click through rate in the SERPs. Remember that, all things being equal, a website which gets more clicks for a …

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The Most Important Thing in SEO in 2017

Another new year is upon us which means that for some marketers it’s the one time of the year they poke their heads up to learn “what’s new” in SEO in the new year. What sorts of things do they need to consider, change, or implement on their websites in order to continue playing into …

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10 Ways to Spam Check Expired Domains

Expired domains are great ways to capitalize on the efforts of someone else without having to spend a lot of effort or time on your own to reap the benefits. In the past, I’ve talked about how to use expired domains for SEO. Whether you’re looking to filter an expired domain into your own private …

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Citation Flow Vs. Trust Flow

The once ironclad way to determine the relevance of a website/page, page rank, has long since become irrelevant and died off. The issue was that it become too easy to fake using backdoor linking practices such as using a 301 redirect to a much higher PR website so that the linking to site would adopt …

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