How to Use Instagram For Traffic

Let’s talk about something you might not be thinking about: how to use Instagram for traffic. Instagram is a great targeted traffic source if you know how to tap it. In the past I’ve talked about Instagram marketing, 10 ways to use Instagram for your business, and even how to use hashtags on Instagram. Instagram …

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The Top Three Google Ranking Factors

Google recently did something unprecedented: basically reveal its top 3 ranking factors. Out of the hundreds of main factors for determining which websites will rank atop Google for any given search keyword or phrase, Andrey Lipattsev, a Google Search Quality Senior Strategist, recently revealed in a Q and A the top three. Without further adieu, …

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Built Links Versus Earned Links – Why the Difference Could Save Your Business

In the past, I’ve talked at length about the many different “types of links“. One way, reciprocal, networks, nofollow versus dofollow, the list goes on. But in the end, there’s really only one distinction which Google (and consequently YOU ought to) care about. Let’s talk about the difference between built links versus earned links. Built …

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What Makes for Good Content

Good content is arguably THE MOST important key to succeeding in all things online marketing. Good content will help you rank well in search engines such as Google (in fact they recently called it out as being one of the top three Google ranking factors) and is instrumental in helping you convert on your website’s …

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What is Google’s Rank Brain and How Does it Affect Your Rankings?

Rank Brain is one of Google’s top three ranking factors, meaning that it’s one of the single most important keys in determining which web pages top Google for any given keyword search. After Rank Brain launched early in 2015, more news has been circulating about generally what it is and how it affects Google’s rankings, …

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What is the Google Knowledge Graph and is it Stealing My Traffic?

We all know that Google has been getting progressively more intelligent when it comes to presenting search results and answering people’s questions for years. The Google Knowledge Graph is the quintessential example of this where it’s gotten so intelligent and effective at delivering information for search queries (it’s primary reason for existing remember), it’s beginning …

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How to Do An SEO Content Audit

Unlike a more comprehensive content audit (see what is a content audit or how to do a content audit for more information), learning how to do an SEO content audit exclusively addresses the optimization of your website for search engines. Unless you’re just starting a website from scratch and already know the latest in evergreen …

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Must Have WordPress Plugins for 2016

2016 is upon us so I’ve put together this list for the top WordPress plugins for 2016 so that your website can be humming smoothly with all of the social, security, and site management tools which you need. Note that these are all free, as well, so there’s no need to touch your new budget …

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