December 2012

customer relationship management

Why Should You Care About Customer Relationship Management?

Customer relationship management refers to developing and nurturing your relationship with the customer base you already have in order to build on customer loyalty and keep them coming back to you rather than going to your competitors. Customer Relationship Management It’s statistically proven that it’s far more expensive to court and convert new/prospective customers than …

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customer relationship management tips

Customer Relationship Management Tips to Do it More Successfully

Customer relationship management (CRM as the popular acronym) is a marketing strategy which can help develop your relationship with, well your customers! We’ve all heard the stats that it’s considerably (six times) more expensive in cost courting and securing new customers versus retaining an existing customer. With that in mind, let’s cover a number of …

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