4 Reasons You Want Your Picture in the SERPs With Google Authorship

You’ve probably seen it happening more and more over the last year or so; author’s faces appearing the SERPs alongside their article which is ranking. I covered HOW to get your picture on Google the other day, now let’s talk about the 3 reasons WHY you want your picture on Google and its SERPs alongside …

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Why Your Sales Page ISN’T Converting

It’s difficult to narrow down why exactly your sales page doesn’t convert as well as it should or you think that it should. Even with realistic expectations, a lot of product owners still aren’t realizing the conversions that they should be. It’s especially difficult because a sales page generally isn’t just about copy, there are …

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How to Get Your Picture on Google

Do you want to know how to get your picture on Google? Of course you do because it brings in more clicks, gives more authority and clarity to your content, and even helps you rank better. We’ve answered the why; let’s talk about how to get your picture on Google. As I outline in the …

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How to Write a Tagline

A tagline is different from a slogan in that a tagline is generally accepted as being a constant message associated with a company whereas a slogan can change from campaign to campaign. Writing a tagline can be difficult if you don’t recognize what the purpose of it is. Let me expound on that as we …

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How to Use GoDaddy’s Domain Auction

Many domain registrars offer domain auctions on expired domains which are now available to the public for purchase. GoDaddy has one of if not the best auctions associated with a registrar because they are the biggest domain registrar so consequently you get more sites and more variety of sites available for purchase more often than …

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Was it Penguin?

We can use Google Analytics to do a little detective work on our site to discover possible suspects when we see our traffic plummet. Sometimes just one page/keyword will account for the majority of your site’s traffic, and it’s easy to identify that if you’re not longer ranking well for that keyword that that’s likely …

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6 User Metrics Which Will Affect Your Ranking in Google

User metrics refer to how people interact with your site. Google is in the middle of a transition in terms of how they rank a web page. This transition is moving away from purely focusing on links and is moving more toward focusing on the user experience and is looking to the user to do …

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What is Link Juice?

I reference link juice a lot on this site and admittedly backlinking isn’t the be all end all of SEO that it once was, you still need to have links pointing to your site and pages to help them to rank as it’s still a paramount factor in ranking for the time being. This is …

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