How to Improve Click Through Rate in the SERPs in Your SEO Audit

As I recently discussed in my post on the most important thing in SEO in 2017, user metrics are more important than ever in determining your rankings. One of the most important user metrics is click through rate in the SERPs. Remember that, all things being equal, a website which gets more clicks for a …

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The Most Important Thing in SEO in 2017

Another new year is upon us which means that for some marketers it’s the one time of the year they poke their heads up to learn “what’s new” in SEO in the new year. What sorts of things do they need to consider, change, or implement on their websites in order to continue playing into …

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