The Website Padlock – Everything You Need to Know About SSL

You know what I’m talking about, that little oftentimes green padlock which is displayed next to the URL of the page you’re on in your address bar, depending on your browser. A coalition of web presences have pushed for greater online security for internet users, and that accountability falls on the webmasters themselves. Attention around …

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Why You Need to (Actually) Think Like Your Customer When Marketing

I recently wrote about how to copywrite like a president and mentioned that the first thing you need once you’re ready to market is to understand your customers inside and out. Nothing will help your copy and consequently your offers convert more than knowing exactly where your customers are coming from. This includes: The basics …

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