Blog Carnivals – What Is a Blog Carnival?

As Google continues to role out updates and changes to their algorithm, including big penalties for over optimization and links from massive “private” blog networks such as Build My Rank (see Build My Rank Is Dead), many webmasters and SEOers have been flustered trying to find reliable link building practices and techniques which will both …

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“Um… No Way”. The Danger of “Too Tall” Promises

Writing a great headline is a surefire way to win the (albeit) temporary attention of your reader for a few moments. The mistake which a lot of copywriters make is simply promising too much in their headlines. It’s important that you shy away from using “too tall” promise copy. Some examples of too tall promises …

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Build My Rank Is Dead

Build My Rank was a link building service which a lot of marketers were using and seeing good results from for getting their sites to move up in the SERPs. How it worked was that the marketers would create article content based on their niches which would get submitted to and published on the many …

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The Power of “If”

“If” is a decidedly powerful term in copywriting which marketers can always turn to for a quick and effective headline. This can take an ad which seemingly promises too much at first glance and then make it much more believable just by the power of the “If”. Let’s take a look at some before and …

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Stop Words – What Are Stop Words?

Just a quick post today on something interesting as it relates to how search engines catalog web pages. Search engines have millions and billions of pages of content to sift through to answer search queries. To save space, catalog more pages, and ultimately return results more quickly, search engines sift out and ignore what they …

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Anchor Text SEO 101 and What You’re Not Doing Right

Anchor text has always been an important aspect of SEO. Making a hyperlink out of text which relates to the page that link is pointing to is a surefire way of telling the search engines what that destination page’s content is about and will help to rank it accordingly. This applies to both with internal …

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WordPress SEO

I’ve talked at length about how I use WordPress in the past. WordPress, for those who don’t know, is a free content management/database software which (after it’s installed in 5 minutes) makes interacting with your website “dummy book” simple. Plugins Plugins are one of the things which make WordPress extra simple and user friendly. There …

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The Value of Landing the Top Google Ranking

Research and heat map studies once showed that the web page with the top Google ranking receives nearly 50% of all of the clicks for a given search term. According to a more recent study done by Optify, it’s not quite as high as it once was. Due to changes in people’s searching habits over …

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