Sales page copy refers to any text on your sales page whether that’s in a headline, in a small body paragraph, and regardless of the font style, color, or size. There are a few subtle tactics which you can implement or take stock of to improve your chances at generating a conversion. Consider my 3 …
Word economy refers to how economical you are with your words, or in other words, how many more words do you use than you actually need to convey your message and point clearly and effectively? Word Economy Being overly verbose creates an adverse effect; particularly when it comes to creating copy. If you are writing …
Word Economy – How Economical Are You With Your Words? Read More »
No one wants to chat on an empty forum. It takes time and a lot of effort on your part to get people to spend their time coming over and over to your site to chat on your forum but once you do it’s an invaluable source of traffic and can net you a lot …
How to Get More People on Your Forum and How to Get More Forum Traffic Read More »
At the time of this post, Google’s own YouTube videos (coincidentally enough) tend to rank well in the SERPs. This means more traffic for Google butThis means that if you’re not creating videos to coincide with your content or just creating videos on their own then you’re leaving a lot of potential traffic on the …
We have managed to sidestep the end of the world (fingers still crossed), so now we can turn our attention to this new year and specifically we can begin the discussion on what is going to work for SEO in 2013. Addressing what will work in SEO this year just as importantly means identifying what …
I’ve talked a lot about over optimization recently in the wake of the Penguin updates which came earlier last year in April/May. I specifically talked about anchor text recently, as well, and the 3 types of anchor text to the end of explaining which of the 3 types you should be using on your site. …
When to Use Anchor Text and When To Use Your URL Read More »
Someone asked me via my email address (paul@convertingcopy.com) specifically how many keywords should they target when beginning on a new site. If the niche is small and only has a small handful of opportune keywords (see what is a good keyword) then it’s not an issue. However if you’re jumping into a large niche which …
Awhile back I did an overview on buying and selling sites which talked a lot about Flippa. I made that post because at the time I was selling off a number of my affiliate websites which I either just didn’t have time to keep up with them anymore or I just wasn’t making enough money …
The Google Dance is not to be confused with the Google Honeymoon Period which refers to new sites and new pages enjoying top rankings shortly or immediately after being published. In this article we’re going to identify what exactly the Google Dance is and what the major occurrences for it are. What is the Google …
