Ego as a Motivational Tool

Last week I talked about how to use fear as a motivational tool through your copy and marketing strategy to motivate your readers to take action. Check out that post to see examples of how that works but I mentioned that another powerful tool in copywriting is not appealing to your audience’s fear but to …

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Fear as a Motivational Tool

Fear is one of the most powerful tools at both an internet marketer and a copywriter’s disposal. But how can we employ fear to move our audience to taking the desired conversation? Let’s answer this through a few examples. Mold in your home can cause serious damage to you and your family’s lungs, manifesting in …

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What is Content Curation and How to do It More Successfully

Content curation can be confusing because most definitions only cover part of its complete meaning. Content curation refers to both aggregating content from different places around the web, sifting through it, and reorganizing the best of it to publish on your own site. It also refers to how you present your content to your audience …

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