Traffic Drop – 7 Causes For a Drop in Traffic

When you experience a sudden traffic drop, that drop could be attributed to any number of causes. The first thing you should always do is check your Google Analytics profile. Through insights they’ll give you updates on your profile to reflect substantial changes to your site, particularly traffic. Odds are you’ll have noticed the effects …

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Google Penguin 2.0 and What it Means For You

Google Penguin 2.0 is being rolled out and the effects are beginning to be felt. Last year around this time when the first Penguin updates were being rolled out, I covered how to make yourself Penguin proof and talked about what went into that update. To reduce it all to one term, “over-optimization” was the …

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How to Use the Google Disavow Links Tool

As I talked about last week, there has long been a great deal of speculation on the topic of does negative SEO exist. The Google Disavow Link Tool is a nifty new tool from Google Webmaster tools which allows webmasters to pick and choose which sites/pages linking to their site which they don’t want to …

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Does Negative SEO Exist?

Negative SEO has become a topic of interest since automatic link building tools have allowed webmasters to create (low quality) links en masse and more recently since Google began punishing webmasters for unnatural SEO. It’s a bit ironic how SEO has evolved when it comes to link building in this way when you stop and …

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