November 2011

Paypal's Return Policy

Paypal’s Return Policy and It’s Significance to Digital Product Merchants

One of the only concerns I had in dealing with DigiResults was that I would be in charge of granting refunds (DigiResults themselves will issue the refund to the customer if you give them the greenlight to do so) to any customers who are dissatisfied with the quality of my product. That means more freedom …

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But Wait, There’s More! – The Importance of Having a Bonus Product

You want to do everything that you possibly can to complete a sale of your product. Part of this is to overwhelm your undecided customer with value; so let’s talk about the “but wait there’s more” philosophy and the importance of having a bonus product. Watch any infomercial on television and they’ll always offer a …

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