Author Archive

What is Google Search Console How to Use Google Search Console

If you haven’t been paying attention, Google Webmaster Tools has been rebranded as Google Search Console. It’s essentially the same information, just with a new name to reflect its greater emphasis on search engine traffic to give you insights on related search engine information such as the search terms bringing you traffic and where you’re …

Read More…

The Website Padlock – Everything You Need to Know About SSL

You know what I’m talking about, that little oftentimes green padlock which is displayed next to the URL of the page you’re on in your address bar, depending on your browser. A coalition of web presences have pushed for greater online security for internet users, and that accountability falls on the webmasters themselves. Attention around …

Read More…

Why You Need to (Actually) Think Like Your Customer When Marketing

I recently wrote about how to copywrite like a president and mentioned that the first thing you need once you’re ready to market is to understand your customers inside and out. Nothing will help your copy and consequently your offers convert more than knowing exactly where your customers are coming from. This includes: The basics …

Read More…

5 Tips to Copywrite Like a President

Happy President’s day everyone. One thing which virtually every president this country has ever had is a gift with words. Finding the right words to convey your unique message to truly connect with an audience, and connect with them like no one else can, is the secret to achieving anything in this life. Our current …

Read More…

How to Protect Yourself From Negative SEO

Negative SEO is more dangerous than ever for all webmasters regardless of the size or focus of their website. This is because every webmaster (no matter how small the niche) has competitors who are looking to knock him or her out of the SERPs. Combine this with the fact that Google is cracking down on …

Read More…