Owner, Converting Copy https://www.convertingcopy.com/author/admin/ Content and Marketing Solutions for Businesses Tue, 25 Apr 2023 17:38:34 +0000 en-US hourly 1 https://www.convertingcopy.com/wp-content/uploads/2019/11/cropped-converting-copy-favicon-32x32.png Owner, Converting Copy https://www.convertingcopy.com/author/admin/ 32 32 6 Free Hootsuite Alternatives To Stay Social for Free https://www.convertingcopy.com/free-hootsuite-alternatives/ Fri, 31 Mar 2023 19:57:16 +0000 https://www.convertingcopy.com/?p=6074 I’ve long been a Hootsuite guy when it comes to scheduling and managing my social media because of their clean and easy to use interface and plethora of features. If you use it, as well, you’ll know that their free plan is disappearing practically as I write this. With the cheapest plan starting at $99 […]

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]]> How to Update PHP (For WordPress) https://www.convertingcopy.com/how-to-update-php-for-wordpress/ Thu, 09 Feb 2023 15:57:40 +0000 https://www.convertingcopy.com/?p=6034 Have you ever logged into your dashboard and seen this message prompting you to update your PHP version for your WordPress run site: As the message suggests, keeping your PHP version updated for your website helps close security liabilities which make it vulnerable to hacks. Thankfully, it’s a very simple process you can do yourself […]

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]]> WordPress Caching Guide – How to Cache in WordPress https://www.convertingcopy.com/wordpress-caching-guide-how-to-cache-in-wordpress/ Mon, 17 May 2021 18:15:00 +0000 https://www.convertingcopy.com/?p=5987 One of the best and easiest ways for how to speed up your website and even rank better in Google is to utilize caching on your website. One of the appeals of WordPress to run your website is that you don’t need to be familiar with coding or anything technical, and the same is true […]

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]]> How to Setup DMARC Record https://www.convertingcopy.com/how-to-setup-dmarc-record/ Tue, 20 Apr 2021 15:18:00 +0000 https://www.convertingcopy.com/?p=6027 In the past, I’ve talked about how you can use DKIM and SPF authentication to avoid the spam filter when sending emails to clients. These are records which authenticate emails sent from your domain in the eyes of Gmail, Yahoo, etc. They add some encrypted data which verify that the emails actually came from your […]

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]]> What’s Wrong With Passive Voice https://www.convertingcopy.com/whats-wrong-with-passive-voice/ Mon, 15 Mar 2021 14:42:41 +0000 https://www.convertingcopy.com/?p=6022 You may have heard that it’s preferable when you’re doing any kind of business writing to favor active voice over passive voice. Active voice is certainly preferable when you’re doing any kind of copywriting or writing for marketing. Let’s talk about the difference between passive voice and active voice, what’s wrong with passive voice, and […]

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]]> How to Auto Post to Facebook Page https://www.convertingcopy.com/auto-post-to-facebook-page/ Tue, 16 Feb 2021 18:00:00 +0000 https://www.convertingcopy.com/?p=5969 The cornerstone of any good Facebook presence is consistency. Adding regular content to your page both encourages extra follows/subscribes as well as conditions your followers to regularly check back for updates. An easy way to maintain a consistent presence is to share the content from your website to your Facebook page alongside dedicated posts. Even […]

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]]> WordPress Jetpack Review – Is It Worth It? https://www.convertingcopy.com/wordpress-jetpack-review-is-it-worth-it/ Thu, 14 Jan 2021 16:01:00 +0000 https://www.convertingcopy.com/?p=3843 Jetpack is a WordPress made multifunctional plugin which can take the place of multiple individual plugins. It launched in 2016 to mixed reviews and the reviews haven’t changed much in that time. Some folks love it, others avoid it like the plague with cries that it’s essentially bloatware and will slow down site loading speeds. […]

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]]> How to Improve CTR SEO – 4 Foolproof Tips https://www.convertingcopy.com/how-to-improve-ctr-seo/ Wed, 16 Dec 2020 14:18:31 +0000 https://www.convertingcopy.com/?p=5962 One of the most underestimated factors in ranking relates to how to improve CTR in SEO. In other words, garnering more clicks in Google’s SERPs (search engine results pages) not only brings in more traffic, but it can also boost your rankings. Why does knowing how to improve CTR in SEO improve your rankings? As […]

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]]> Yoast Readability Checker – How it Can Make You a Better Writer https://www.convertingcopy.com/yoast-readability-checker-how-it-can-make-you-a-better-writer/ Thu, 12 Nov 2020 16:01:00 +0000 https://www.convertingcopy.com/?p=5950 The Yoast plugin is a freemium SEO plugin for WordPress run sites. Most webmasters understandably use it for its SEO recommendations, but the Yoast Readability checker is invaluable from a copywriting perspective. The Yoast Readability checker analyzes your copy and makes sure that it’s easy to read. It gives you a score based on the […]

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]]> How to Access Google’s Keyword Planner Tool (Without Any Set Up) https://www.convertingcopy.com/how-to-access-googles-keyword-planner-tool-without-any-set-up/ Tue, 13 Oct 2020 15:31:00 +0000 https://www.convertingcopy.com/?p=5934 Everybody wants something for nothing (myself included). Google’s keyword planning tool can both suggest keywords for you and show you traffic estimates for said keywords. This makes it an invaluable tool for giving you information straight from Google’s mouth itself, and if you’re on a serious budget, it can be a great way to plan […]

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