Email Marketing Archives - Converting Copy https://www.convertingcopy.com/category/email-marketing/ Content and Marketing Solutions for Businesses Tue, 20 Dec 2022 16:39:57 +0000 en-US hourly 1 https://www.convertingcopy.com/wp-content/uploads/2019/11/cropped-converting-copy-favicon-32x32.png Email Marketing Archives - Converting Copy https://www.convertingcopy.com/category/email-marketing/ 32 32 How to Setup DMARC Record https://www.convertingcopy.com/how-to-setup-dmarc-record/ Tue, 20 Apr 2021 15:18:00 +0000 https://www.convertingcopy.com/?p=6027 In the past, I’ve talked about how you can use DKIM and SPF authentication to avoid the spam filter when sending emails to clients. These are records which authenticate emails sent from your domain in the eyes of Gmail, Yahoo, etc. They add some encrypted data which verify that the emails actually came from your […]

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]]> My Complete MailChimp Review https://www.convertingcopy.com/complete-mailchimp-review/ Mon, 12 Feb 2018 16:27:08 +0000 http://www.convertingcopy.com/?p=3633 I recently changed my email marketing provider from Aweber to MailChimp. After having made the switch and working with MailChimp for awhile, I thought I’d put together this MailChimp review so that you can know what you’re getting and getting into if you decide to use MailChimp as your email marketing provider, as well. Cost […]

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]]> 5 Cold Emailing Tips https://www.convertingcopy.com/cold-emailing-tips/ Sun, 15 Oct 2017 14:07:13 +0000 http://www.convertingcopy.com/?p=3793 Cold emailing is the technique of soliciting complete strangers about your business and its products or services. Just like with cold calling, because it’s unsolicited, it’s a huge gamble. Still, when done correctly, cold emailing can be one of the most effective ways to connect with new client prospects. Let’s get right to it and […]

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]]> 5 Proven Tips to Protect Yourself From Email Bot Signups to Your Email List https://www.convertingcopy.com/5-proven-tips-protect-email-bot-signups-email-list/ Sun, 20 Aug 2017 15:42:59 +0000 http://www.convertingcopy.com/?p=3726 It’s frustrating when you check your email list stats at the end of the day or week and are encouraged by a strong sign up rate only to find it’s partially or completely comprised of bots. To this day I have no clue as to why a spam bot would sign up for an email […]

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]]> How to Avoid the Spam Folder With DKIM and SPF Authentication https://www.convertingcopy.com/how-to-avoid-the-spam-folder-with-dkim-and-spf-authentication/ Sat, 15 Jul 2017 16:16:02 +0000 http://www.convertingcopy.com/?p=3738 I’ve talked about how to beat the spam folder and ensure that your emails get out to your list/subscribers using a number of techniques. Still, one of the most reliable ways to accomplish this is to create records on your hosting account which your domains are hosted on using a bit of information from your […]

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]]> The 4 Keys to Beat the Spam Filter https://www.convertingcopy.com/beat-spam-filter/ Fri, 14 Apr 2017 16:44:11 +0000 http://www.convertingcopy.com/?p=3692 Every email client has a spam filter whether it’s Gmail, Yahoo, Hotmail, or even website specific ones through Roundcube, SquirrelMail, etc. As users of personal and business email addresses, we appreciate this filter to keep unwanted, dangerous, or otherwise spammy emails out of our inbox. As a business owner or anyone interested in sending out […]

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]]> How to Identify a Fake Signup on Your Email List https://www.convertingcopy.com/identify-fake-signup-email-list/ Mon, 12 Dec 2016 17:22:31 +0000 http://www.convertingcopy.com/?p=3727 I recently talked about how to protect yourself from email bot signups to your email list. Now let’s talk about how to identify a fake signup on your email list. Email Address Many email addresses look obviously spammy. Outside of your website and list living in and serving to Russia, .ru email extensions always make […]

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]]> How to Switch From Aweber to MailChimp https://www.convertingcopy.com/how-to-switch-from-aweber-to-mailchimp/ Tue, 15 Nov 2016 19:23:25 +0000 http://www.convertingcopy.com/?p=3622 I recently talked about how after nearly a decade of being a loyal consumer of Aweber, I decided to make a switch and migrate to MailChimp. Now let’s talk about how I switched from Aweber to MailChimp. Note this will obviously only be specifically applicable if you’re making the same switch, but it’s good guidelines […]

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]]> How to Create Custom Segments Using the Additional Notes Feature in Aweber https://www.convertingcopy.com/how-to-create-custom-segments-using-the-additional-notes-feature-in-aweber/ Tue, 09 Jul 2013 23:25:32 +0000 http://www.convertingcopy.com/?p=2825 Last week I talked about how to find out when is the best time to send emails to your list. One of the most reliable methods is to do some testing yourself to find out which time yields the greatest opening and interaction percentage from your list, and I mentioned the way to do that […]

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]]> When is the Best Time to Send Emails to Your List? https://www.convertingcopy.com/when-is-the-best-time-to-send-emails-to-your-list/ Tue, 02 Jul 2013 22:35:42 +0000 http://www.convertingcopy.com/?p=2820 As I have covered time and time again, email marketing is still the best source of targeted traffic you have at your disposal whenever you need a quick burst to send to an offer or just a new article you have written. These are people who like your content to the point that they have […]

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