Digital Marketing Definitions Archives - Converting Copy

301 Vs 302 Vs 307 Redirects – What’s the Difference?

Paul Ventura — Fri, 20 Dec 2019 03:24:00 +0000

I talked about using Pretty Links, a free WordPress plugin, recently to pretty up your ugly affiliate links. Not only does it make the affiliate links more attractive, but you can swap out the destination URL of the Pretty Link without having to change the Pretty Link itself, making it very handy and time saving […]

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Nofollow vs. Sponsored vs. UGC Links

Paul Ventura — Thu, 17 Oct 2019 01:14:00 +0000

Google recently expanded on their nofollow designation to give webmasters the option now to designate a link as either sponsored or UGC (user generated content), two of the purposes which once existed under the nofollow catchall. Let’s compare the nofollow vs sponsored vs UGC link attribution and cover which each is used for in different […]

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What Is Google Accelerated Mobile Pages

Paul Ventura — Thu, 12 Jul 2018 15:13:14 +0000

I’ve talked about why website load time is so paramount in today’s internet. I’ve covered how to check your website’s speed and more importantly, how to speed up your website. This brings us to the question of the day: what is Google Accelerated Mobile Pages and how does it relate to site speed/rankings. Mobile users, […]

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Citation Flow Vs. Trust Flow

Paul Ventura — Tue, 16 Aug 2016 15:29:43 +0000

The once ironclad way to determine the relevance of a website/page, page rank, has long since become irrelevant and died off. The issue was that it become too easy to fake using backdoor linking practices such as using a 301 redirect to a much higher PR website so that the linking to site would adopt […]

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What is Google’s Rank Brain and How Does it Affect Your Rankings?

Paul Ventura — Wed, 27 Apr 2016 15:56:16 +0000

Rank Brain is one of Google’s top three ranking factors, meaning that it’s one of the single most important keys in determining which web pages top Google for any given keyword search. After Rank Brain launched early in 2015, more news has been circulating about generally what it is and how it affects Google’s rankings, […]

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What is the Google Knowledge Graph and is it Stealing My Traffic?

Paul Ventura — Tue, 22 Mar 2016 15:10:06 +0000

We all know that Google has been getting progressively more intelligent when it comes to presenting search results and answering people’s questions for years. The Google Knowledge Graph is the quintessential example of this where it’s gotten so intelligent and effective at delivering information for search queries (it’s primary reason for existing remember), it’s beginning […]

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What is a Content Audit?

Paul Ventura — Thu, 04 Dec 2014 02:42:46 +0000

A content audit, in online marketing terms, is a complete analysis of a website’s content in relation to the owner’s goals so that you can make an assessment and executable plan in regards to what needs to be changed, removed, redirected, or updated on that site. A content audit is beneficial whenever you’re taking the […]

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What is Growth Hacking?

Paul Ventura — Wed, 16 Jul 2014 18:14:45 +0000

Growth hacking is one of the more recent buzz words in the world of online marketing. The good news is it’s not something completely new and foreign but more entails tapping skills you likely already have cultivated in part as an online marketer (SEO, web analytics, split testing, etc.) in order to more effectively market […]

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What is Fake Page Rank

Paul Ventura — Wed, 09 Apr 2014 15:24:55 +0000

Page rank is an approximate value which Google assigns a particular web page (note not website) as a reflection of the authority which that page commands. While it’s not definite, a page with a higher page rank will outrank a similar site in the SERPs for the same keywords. Let’s talk about what is fake […]

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What is Google Hummingbird?

Paul Ventura — Wed, 02 Oct 2013 19:58:15 +0000

Google Hummingbird isn’t simply an algo update; it’s technically meant to replace their traditional search results system altogether. Have I got your attention? It’s not as painful as it sounds. In fact, unlike in major past algorithm updates like Panda or Penguin, SEOers aren’t reporting huge drops in traffic. It’s not as black and white […]

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