Paid Advertising Archives - Converting Copy https://www.convertingcopy.com/category/paid-advertising/ Content and Marketing Solutions for Businesses Mon, 18 May 2020 17:03:41 +0000 en-US hourly 1 https://www.convertingcopy.com/wp-content/uploads/2019/11/cropped-converting-copy-favicon-32x32.png Paid Advertising Archives - Converting Copy https://www.convertingcopy.com/category/paid-advertising/ 32 32 How to Use Instagram For Traffic https://www.convertingcopy.com/use-instagram-traffic/ Fri, 22 Jul 2016 17:50:47 +0000 http://www.convertingcopy.com/?p=3479 Let’s talk about something you might not be thinking about: how to use Instagram for traffic. Instagram is a great targeted traffic source if you know how to tap it. In the past I’ve talked about Instagram marketing, 10 ways to use Instagram for your business, and even how to use hashtags on Instagram. Instagram […]

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]]> How to Use Facebook Custom Audience Targeting https://www.convertingcopy.com/how-to-use-facebook-custom-audience-targeting/ Wed, 12 Feb 2014 14:56:28 +0000 http://www.convertingcopy.com/?p=2928 Facebook custom audience targeting feature is now live and gives you the ad runner a great deal more control over who you can reach with your ads, delivering a higher ROI if you know how to effectively take advantage of the feature. Let’s talk about how to use Facebook custom audience targeting. How to Use […]

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]]> Google Ads Versus Facebook Advertising https://www.convertingcopy.com/google-ads-versus-facebook-advertising/ Thu, 05 Apr 2012 22:00:42 +0000 http://www.convertingcopy.com/?p=2171 Google Ads versus Facebook Advertising. Pay per click or PPC is a great source of traffic for a number of reasons. First and most obviously, it affords you the opportunity to generate and sent instant traffic toward virtually any page of yours (so long as it complies with the advertising network’s guidelines), so you do […]

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]]> Facebook Targeting – Targeting Ethnicities With Your Ads https://www.convertingcopy.com/facebook-targeting-targeting-ethnicities-with-your-ads/ Wed, 28 Dec 2011 15:05:50 +0000 http://www.convertingcopy.com/?p=1997 As I covered in my Facebook Advertising strategy, Facebook Ads allows the advertiser to get laser fine targeting to find their exact demographic in a lot of ways. It’s far more targeted than Google’s Adwords (see my Google Adwords tips for a complete overview) allows you to be, in large part because people are willingly […]

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]]> Google Ads Tips: How to Use Google Ads Effectively https://www.convertingcopy.com/google-adwords-tips-how-to-use-google-adwords-effectively/ Tue, 09 Aug 2011 16:23:14 +0000 http://www.convertingcopy.com/?p=1300 Ads is Google’s top revenue source, accounting for billions of dollars in profits each year. Simplified, how it works is you create short ads comprised of 3 lines of copy/text plus an additional line at the bottom of the ad which displays the URL which that ad will send you to if clicked. You choose […]

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]]> What is Remarketing? https://www.convertingcopy.com/what-is-remarketing/ Wed, 27 Jul 2011 16:10:14 +0000 http://www.convertingcopy.com/?p=1197 Remarketing is oftentimes called behavioral targeting and is a big brother-esque way to advertise to internet users based on what they’re already interested in. As such it’s commonly misunderstood, so we’ll debunk the myths in this post but first and foremost identify what is remarketing specifically and how does it work? What is Remarketing? Remarketing […]

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]]> Facebook Advertising Strategy https://www.convertingcopy.com/facebook-advertising-strategy/ Fri, 01 Apr 2011 03:26:56 +0000 http://www.convertingcopy.com/?p=546 Facebook advertising strategy is important when using the popular Facebook platform. Advertising on Facebook is a great alternative to using other PPC networks like Adwords or Yahoo’s Search Marketing. One major asset which Facebook boasts is the fact that most people on Facebook are willingly sharing their interests and personal details so that you can […]

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]]> How Much Do Facebook Ads Cost? https://www.convertingcopy.com/how-much-do-facebook-ads-cost/ Wed, 30 Mar 2011 19:31:20 +0000 http://www.convertingcopy.com/?p=541 A lot of people are hesitant to try Facebook ads because it’s obviously paid advertising and they are unaware of how much do Facebook ads cost. This post will look at the various factors which determine how much do Facebook ads cost while offering some Facebook advertising tips to help get that cost down. Before […]

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]]> The Importance of Traffic Diversity https://www.convertingcopy.com/the-importance-of-traffic-diversity/ Mon, 14 Feb 2011 18:39:18 +0000 http://www.convertingcopy.com/?p=398 Yesterday, I identified what is a content farm and explained why Google has recently taken issue with and action against them by tweaking their algorithm again. On a related note, today I’m going to talk about the importance of traffic diversity. The Importance of Traffic Diversity There are many ways to bring in traffic and […]

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