As a webmaster you likely know the importance of writing great content for your site, but you might not know the best way to go about doing this or even what makes great content. Let’s take a closer look at how to write for a blog; specifically what makes for great content.
How to Write For a Blog
First, use your own voice and be yourself when writing your content for your blog. Act as if you’re talking to a friend, explaining the subject of your post to them. Use the same words which you would in that conversation.
Not everyone is a skilled or even a comfortable writer, so rather than stifling your own voice while trying to be something you’re not, use your own unique voice.
This will both help to make your writing more unique but will also enable your audience to identify and connect with you on a more personal level which more effectively gets them to comprehend what you’re trying to say.
Don’t sweat the rules of grammar or syntax and don’t try to fit into the mold of anyone else’s writing style.
Secondly, remain consistent with your writing. Consistency is one of the major keys to building a successful site both in terms of developing a sizable and loyal readership and pleasing the search engines at the same time.
Search engines absolutely love freshly updated content and websites which is why many webmasters run blogs on their websites because of the ease which blogs allow for quickly adding new content.
Remember that the point is consistency, not volume. If you can’t average a post per day, find a realistic and feasible level of new posts which you can maintain like twice a week. Nothing turns me off when I’m visiting a new blog for the first time like seeing huge random gaps between the most recent posts and I get it in my head that this is neither an authoritative or even relevant website in its niche.
Finally, focus on one idea per new post. This sets you up to focus on one keyword per post which is a good habit to get into. By starting off with one keyword you can come up with a quick post title and from there you can map out the framework for the rest of the post.
Remember, keywords are the gateways to your site, so take some time picking and choosing the best keywords which are high in search volume and relevance to your site but low in competition from other web pages.
And don’t forget that there are truly effective and time saving keyword research tools out there to assist you. Literally the best keyword tool available to marketers today, Market Samurai, is completely free, so you have no excuses.