SEO Archive

The Website Padlock – Everything You Need to Know About SSL

You know what I’m talking about, that little oftentimes green padlock which is displayed next to the URL of the page you’re on in your address bar, depending on your browser. A coalition of web presences have pushed for greater online security for internet users, and that accountability falls on the webmasters themselves. Attention around …

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How to Protect Yourself From Negative SEO

Negative SEO is more dangerous than ever for all webmasters regardless of the size or focus of their website. This is because every webmaster (no matter how small the niche) has competitors who are looking to knock him or her out of the SERPs. Combine this with the fact that Google is cracking down on …

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How to Improve Click Through Rate in the SERPs in Your SEO Audit

As I recently discussed in my post on the most important thing in SEO in 2017, user metrics are more important than ever in determining your rankings. One of the most important user metrics is click through rate in the SERPs. Remember that, all things being equal, a website which gets more clicks for a …

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The Most Important Thing in SEO in 2017

Another new year is upon us which means that for some marketers it’s the one time of the year they poke their heads up to learn “what’s new” in SEO in the new year. What sorts of things do they need to consider, change, or implement on their websites in order to continue playing into …

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10 Ways to Spam Check Expired Domains

Expired domains are great ways to capitalize on the efforts of someone else without having to spend a lot of effort or time on your own to reap the benefits. In the past, I’ve talked about how to use expired domains for SEO. Whether you’re looking to filter an expired domain into your own private …

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The Top Three Google Ranking Factors

Google recently did something unprecedented: basically reveal its top 3 ranking factors. Out of the hundreds of main factors for determining which websites will rank atop Google for any given search keyword or phrase, Andrey Lipattsev, a Google Search Quality Senior Strategist, recently revealed in a Q and A the top three. Without further adieu, …

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Built Links Versus Earned Links – Why the Difference Could Save Your Business

In the past, I’ve talked at length about the many different “types of links“. One way, reciprocal, networks, nofollow versus dofollow, the list goes on. But in the end, there’s really only one distinction which Google (and consequently YOU ought to) care about. Let’s talk about the difference between built links versus earned links. Built …

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What Makes for Good Content

Good content is arguably THE MOST important key to succeeding in all things online marketing. Good content will help you rank well in search engines such as Google (in fact they recently called it out as being one of the top three Google ranking factors) and is instrumental in helping you convert on your website’s …

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