Online Marketing (General) Archive

Why You Need to (Actually) Think Like Your Customer When Marketing

I recently wrote about how to copywrite like a president and mentioned that the first thing you need once you’re ready to market is to understand your customers inside and out. Nothing will help your copy and consequently your offers convert more than knowing exactly where your customers are coming from. This includes: The basics …

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Where to Upload Your Podcast

Awhile back I covered how do you start a podcast, citing that it’s a valuable additional source of content to create ou’d probably like to know once you finish your podcast and render it as an MP3, how do you put it online so people can find it? Note that stores like iTunes aren’t hosting …

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5 Fiverr Alternatives 2015 Edition

2015 is upon us, and while Fiverr is still a great way to make money by performing microtasks and services, there are three substantial reasons for why you should consider a Fiverr alternative. One reason is that you’ll find less competition with other sellers on Fiverr alternatives because they’re not as popular. So if you …

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How to Do a Web Content Audit

I answered what is a content audit last week, so now let’s talk about how to do a web content audit. Admittedly this can get a bit tedious, so it’s best to set aside a few hours to a few days to do this as it can take some time, depending on the size of …

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10 Ways Use Instagram for Your Business

Instagram should be a part of your social media network if for no other reason than it’s wildly popular with a huge user base which you should tap into. So with that, let’s rattle off a ways to use Instagram for your business. 1 – Images I won’t be blowing your mind with this one. …

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Why You Shouldn’t Use Your Registrar for Hosting

Using the same domain registrar for hosting can be convenient in a lot of ways. You don’t have to mess with changing your nameservers, it makes connecting your domains with your hosting easy and practically automatic, the interface is all kept on the same site, and even billing is all done through one company. What …

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What is Preselling and How Do You Presell Effectively?

In online marketing we work to create traffic to our sites through paid and organic means, but once that traffic has reached our site, our attention shifts to converting on that traffic. There are a lot of different ways to do that between good sales page copywriting, split testing, and other techniques such as preselling. …

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Someone Stole Your Content, Now What?

Say you find your exact same content on someone else’s site, word for word. Maybe someone else brought it to your attention in the first place, but either way, it’s your content which has been illegally stolen and published on someone else’s site. You may even just do searches for your content every now and …

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