Online Marketing Definitions Archive

Citation Flow Vs. Trust Flow

The once ironclad way to determine the relevance of a website/page, page rank, has long since become irrelevant and died off. The issue was that it become too easy to fake using backdoor linking practices such as using a 301 redirect to a much higher PR website so that the linking to site would adopt …

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What is Google’s Rank Brain and How Does it Affect Your Rankings?

Rank Brain is one of Google’s top three ranking factors, meaning that it’s one of the single most important keys in determining which web pages top Google for any given keyword search. After Rank Brain launched early in 2015, more news has been circulating about generally what it is and how it affects Google’s rankings, …

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What is the Google Knowledge Graph and is it Stealing My Traffic?

We all know that Google has been getting progressively more intelligent when it comes to presenting search results and answering people’s questions for years. The Google Knowledge Graph is the quintessential example of this where it’s gotten so intelligent and effective at delivering information for search queries (it’s primary reason for existing remember), it’s beginning …

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What is a Content Audit?

A content audit, in online marketing terms, is a complete analysis of a website’s content in relation to the owner’s goals so that you can make an assessment and executable plan in regards to what needs to be changed, removed, redirected, or updated on that site. A content audit is beneficial whenever you’re taking the …

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What is Growth Hacking?

Growth hacking is one of the more recent buzz words in the world of online marketing. The good news is it’s not something completely new and foreign but more entails tapping skills you likely already have cultivated in part as an online marketer (SEO, web analytics, split testing, etc.) in order to more effectively market …

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What is Fake Page Rank

Page rank is an approximate value which Google assigns a particular web page (note not website) as a reflection of the authority which that page commands. While it’s not definite, a page with a higher page rank will outrank a similar site in the SERPs for the same keywords. Page rank is achieved and improved …

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What is Google Hummingbird?

Google Hummingbird isn’t simply an algo update; it’s technically meant to replace their traditional search results system altogether. Have I got your attention? It’s not as painful as it sounds. In fact, unlike in major past algorithm updates like Panda or Penguin, SEOers aren’t reporting huge drops in traffic. It’s not as black and white …

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What Are SAPE Networks?

A common question I’ve been seeing as of late relates to “SAPE” networks and what they are. This question in and of itself is a misnomer; SAPE is not a network. This is actually a link building service based out of Russia where you can purchase or sell links, articles; basically many things online marketing …

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