Link Building

How to Build Backlinks for SEO – A Backlinking Guide

Since virtually the beginning of search engines, backlinking has remained one of the top ranking factors which contribute to a website/page’s placement in the search engine results pages (SERPs), and this is unlikely to ever change despite what those who fear Google may say. In this article, I’ll talk a bit more about why backlinking …

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built links versus earned links

Built Links Versus Earned Links – Why the Difference Could Save Your Business

In the past, I’ve talked at length about the many different “types of links“. One way, reciprocal, networks, nofollow versus dofollow, the list goes on. But in the end, there’s really only one distinction which Google (and consequently YOU ought to) care about. Let’s talk about the difference between built links versus earned links. Built …

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Google and Links

Google and Links – How Google Looks at Backlinks Today to Rank Your Site

I talked about link value last year but I thought I’d go a few steps further and add to that, covering how Google values links nowadays when link building isn’t the center of attention or the entire game that it once was. Google and Links Total Amount – First and foremost, Google considers the total …

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