Analytics Archive

What is Google Search Console How to Use Google Search Console

If you haven’t been paying attention, Google Webmaster Tools has been rebranded as Google Search Console. It’s essentially the same information, just with a new name to reflect its greater emphasis on search engine traffic to give you insights on related search engine information such as the search terms bringing you traffic and where you’re …

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How to Improve Click Through Rate in the SERPs in Your SEO Audit

As I recently discussed in my post on the most important thing in SEO in 2017, user metrics are more important than ever in determining your rankings. One of the most important user metrics is click through rate in the SERPs. Remember that, all things being equal, a website which gets more clicks for a …

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What To Do Before You Split Test in Google Analytics

Split testing will never go out of style as a tried and true method for ruthlessly pitting two or more versions of similar content against one another in order to identify the best version in terms of converting on your goal. Google Analytics offers a perfect set of tools for determining just that through cold …

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How to Split Test With Google Analytics Experiments

Split testing is the best thing you can do when you’ve got especially important pages of your site which are responsible for connecting your traffic to your offers. These are the pages which are actually responsible for converting traffic to customers, so you want to make sure the copy, page layout, links, or video which …

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A Google Analytics Reporting Tab Overview

If you have any questions about your website or the traffic which it is receiving, odds are you can find the answer within your site’s Google Analytics data. Today we’re going to talk specifically about that data which you can get from the reporting tab. Now I’m going to assume you already have had Google …

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