Analytics Archive

How to Improve Click Through Rate in the SERPs in Your SEO Audit

As I recently discussed in my post on the most important thing in SEO in 2017, user metrics are more important than ever in determining your rankings. One of the most important user metrics is click through rate in the SERPs. Remember that, all things being equal, a website which gets more clicks for a …

Read More…

What To Do Before You Split Test in Google Analytics

Split testing will never go out of style as a tried and true method for ruthlessly pitting two or more versions of similar content against one another in order to identify the best version in terms of converting on your goal. Google Analytics offers a perfect set of tools for determining just that through cold …

Read More…

How to Split Test With Google Analytics Experiments

Split testing is the best thing you can do when you’ve got especially important pages of your site which are responsible for connecting your traffic to your offers. These are the pages which are actually responsible for converting traffic to customers, so you want to make sure the copy, page layout, links, or video which …

Read More…

A Google Analytics Reporting Tab Overview

If you have any questions about your website or the traffic which it is receiving, odds are you can find the answer within your site’s Google Analytics data. Today we’re going to talk specifically about that data which you can get from the reporting tab. Now I’m going to assume you already have had Google …

Read More…

How to Do a Web Content Audit

I answered what is a content audit last week, so now let’s talk about how to do a web content audit. Admittedly this can get a bit tedious, so it’s best to set aside a few hours to a few days to do this as it can take some time, depending on the size of …

Read More…

What is Growth Hacking?

Growth hacking is one of the more recent buzz words in the world of online marketing. The good news is it’s not something completely new and foreign but more entails tapping skills you likely already have cultivated in part as an online marketer (SEO, web analytics, split testing, etc.) in order to more effectively market …

Read More…

When is the Best Time to Send Emails to Your List?

As I have covered time and time again, email marketing is still the best source of targeted traffic you have at your disposal whenever you need a quick burst to send to an offer or just a new article you have written. These are people who like your content to the point that they have …

Read More…

Was it Penguin?

We can use Google Analytics to do a little detective work on our site to discover possible suspects when we see our traffic plummet. Sometimes just one page/keyword will account for the majority of your site’s traffic, and it’s easy to identify that if you’re not longer ranking well for that keyword that that’s likely …

Read More…

Enjoy what we do? Please spread the word :)

RSS
Facebook
Google+
Twitter
YouTube